Franchise · Vienna & beyond

Build your own
community

Vienna's most loved boutique indoor-cycling brand. After ten years and five studios, we're opening our concept to passionate local partners.

2016
Founded
5
Studios in Vienna
73,000+
Customer accounts
100+
Employees
This is SuperCycle

A brand built on community

A boutique indoor-cycling brand with five studios in the heart of Vienna. For ten years it's been about one thing: community — and the joy of movement. You don't just work out: you ride, dance, sweat and leave stronger, healthier and happier.

The SuperCycle community
The concept & community

More than a workout

HIIT-based, choreographed, built on the beat. No screens, no comparison, no competition — just support and community, no matter your fitness level.

01

The classes

Carefully developed instructors deliver top-tier 45-minute rides — soft, sculpt and music specials included.

02

The community

In every class, strangers become familiar faces. People support each other and find rare, real connection.

03

The experience

Low-light studios, premium sound and light, driving beats — an atmosphere people come back for.

Intense. Fun. Empowering.
Our vision
The world's most connected fitness community — built one studio, one community, one ride at a time. Every partner owns their local community and shapes its culture.
SuperCycle Founders · Lilli & Rhana
The market · why now

A growing, experience-driven market

Boutique fitness is a ~$66bn global market and indoor cycling is one of its fastest-growing segments — urban, young and experience-driven. Austria is growing faster than Germany.

1.3MFitness members in Austria
+6.4%Annual member growth
26.2%Penetration among 15–29s
+8.7% p.a.Indoor cycling Europe (CAGR)
10 years of experience

What our partners get on day one

Everything we've built over a decade — running successful studios without investors — handed to you from the start.

People & Ops

HR & operations

Onboarding, salary models, payroll and scheduling — co-developed with Deloitte.

Studio

Studio experience

Best practices for daily operations and studio design focused on flow and customer experience.

Technical

Bikes & tech

In-depth bike mechanics, maintenance and repair know-how for reliable operations.

Product

Class design

Training structure, health expertise and music-driven class design.

Marketing

Marketing & CRM

Brand building, partnerships, social, SEO/SEA, CRM and retention.

Location

Find & build

With 6+ locations behind us, we help you find, assess and build a studio that works.

SuperCycle founders
Who we're looking for

An entrepreneur,
not an investor

You want to build something that matters. You're locally rooted and ready to turn a room full of individuals into a real community.

PresentIn the studio, with your team and your riders.
A leaderYou build culture and bring people together.
Hands-onConstruction-project experience is a plus.
ConvictedFitness isn't just business, it's a belief.
How it works

Three phases to your studio

From first handshake to sustainable growth — you're never on your own.

Phase 01

Recruiting

We find each other and lay the foundations — getting to know the brand, business case, area protection and finding your location.

Phase 02

Development

We build your studio, team and visibility — construction, equipment, marketing, hiring and full skill transfer.

Phase 03

Operations

We support you from opening to growth — launch coaching, weekly calls, benchmarking and an annual partner conference.

Proven in Vienna

Five studios, one community

Flagship · 1030

The Mitte

City centre · 1010

The City

1st district · 1010

The Ring

Karlsplatz · 1040

The Boutique

Where it began · 1070

The Base

Contact us

Want to talk?

Tell us about you and your city. We'll get back to you within a few business days.

FAQ

Frequently asked

Do I need fitness-industry experience?

No. What matters most is entrepreneurial drive, local roots and a love of building community. We transfer all the operational and fitness know-how during development.

Where can I open a studio?

We start in Austria and then expand internationally. Tell us your preferred region — area protection lets you reserve it.

What does the investment look like?

We share full investment, fee and financial details personally during the recruiting phase, once we've gotten to know each other.

How long until I open?

Across the three phases — recruiting, development and operations — it depends on location search and build, but you're supported intensively at every step including launch.

What support do I get after opening?

Coaching on the job at launch, weekly calls, ongoing guidance, an annual conference, marketing support, benchmarking and quality control.

Ready to build
your community?

Let's open the next SuperCycle studio together.

Become a partner